How I stopped making every decision twice
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In my corporate VP days, I made decisions fast.
Budgets. Staffing. Prioritizing critical initiatives.
I could look at the data, trust my gut, and move.
Then I left to run my own business… and suddenly, every decision felt personal.
Should I invest in this software?
Join that mastermind?
Launch this offer now… or later?
I’d think about it all day, sleep on it, revisit it in the morning.
And then do it ALL again the next day.
It wasn’t that the choices were harder. It’s that there were no guardrails anymore.
No executive board meetings.
No quarterly targets dictated by someone else.
No “final sign-off.”
Just me.
Part of that is liberating. The other part is frustrating.
Especially when I realized that sometimes, instead of deciding, I’d find other things to work on. Translation: I was procrastinating on what I knew I needed to do. (Cold sales outreach, anyone? 😫)
And the more I overthought, the heavier every decision became.
So I built a rule to break the loop:
The Three-Minute Yes/No Rule
When I’m stuck, I give myself 3 minutes to answer:
Does this align with my current top priority?
Do I already have what I need to move forward?
Can this decision wait?
If I get 2+ yeses → I decide.
If not → I park it and move on.
This single gut check has saved me countless hours of overthinking.
Legit… the ROI is a no-brainer.
It’s one of my go-to tools when I need to make a call and move on.
If you want five more ways to cut through the noise and make better, faster decisions in your business, they’re here:
→ 5 Ways to Make Better, Faster Business Decisions
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