I’m Kris.

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I help ambitious humans hit pause and gain clarity.

Fractional Chief of Staff + Strategic Advisor

HOW IT STARTED

In the last 20 years…

I’ve mentored 100+ leaders through chaos (and burnout).

I helped scale multimillion-dollar teams while juggling all the things.

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And I earned a Master’s in Organizational Psychology to understand what drives productivity…and what fuels burnout.

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For most of my life, I chased the version of success everyone applauds.

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THE POLISHED SURFACE

I was the overachiever. The perfectionist. The one who had it “together.”

I climbed the corporate ladder quickly, eventually becoming the first female VP in a 300-person marketing organization at a Fortune 500 company.

I was also raising kids, managing a home, and carrying far more than I ever let on.

On paper, it looked perfect.
Inside, it felt anything but.

WHAT I WAS CARRYING

Team deadlines. Family needs. Unread texts. Expectations.
All of it.

I never took anything off my plate. I just got better at hiding the weight. That experience reshaped how I lead and how I support other leaders now.

Kris Licata, a woman sitting indoors, holding a mug, wearing a white turtleneck sweater, with a floral botanical art piece on the wall behind her.

THE PRIVATE STRUGGLE

I chased success so hard… doing all the things, all the time…until life broke me.

Not in a cute way. In a scary, this-can-never-happen-again kind of way.

I hit a breaking point.

I couldn’t think clearly. Small decisions felt overwhelming. My body was constantly on edge, even when nothing was “wrong.”

And still, I kept working.

Because if I wasn’t the reliable, strategic, high-functioning one, then who was I?

Here’s the truth. Ambition without balance will break you.

I once believed every minute not being productive was a minute wasted.

So I tried to fix myself by doing more. More goals. More hustle. More over-committing.

It did not work.

If I felt this way, others probably did too.

That realization changed everything.

WHY I DO WHAT I DO NOW

That breakdown became my breakthrough.

I didn’t want to stop being ambitious. I just didn’t want it to cost me everything. So I created a space where humans like us can lead, grow, and get sh*t done without burning out to prove it.

“One of my professional highlights for the year was getting to know and learn from Kris.

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PRINCIPLES THAT GUIDE MY WORK

I believe success should feel good, not just look good.

Ambition and Balance = Success

Success that costs your sanity isn’t success. The real magic happens where drive meets sustainability.


Feedback is a Gift

Growth happens when we’re honest about what’s working and what isn’t. That honesty builds trust and better decisions.


Humor Saves Us

Leadership and life are too important (and too hard) to do without laughter.

If any part of this story feels familiar, you’re not alone.

The work I do today is shaped by this lived experience. Helping leaders slow the chaos, think clearly, and build something sustainable without burning themselves into the ground.

If you’re curious what that support could look like, you can explore how we might work together or start with practical tools designed to bring clarity fast.

Lets make your business work beautifully.

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