I’m Kris.

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I help ambitious humans hit pause and gain clarity.

Fractional Chief of Staff + Strategic Advisor

HOW IT STARTED

In the last 20 years…

I’ve mentored 100+ leaders through chaos (and burnout).

I helped scale multimillion-dollar teams while juggling all the things.

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And I earned a Master’s in Organizational Psychology to understand what drives productivity…and what fuels burnout.

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For most of my life, I chased the version of success everyone applauds.

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THE POLISHED SURFACE

I was the overachiever. The perfectionist. The one who had it “together.”

I quickly climbed the career ladder eventually becoming the first female VP in a 300-person marketing org at a Fortune 500 company.

I was also raising kids, managing a home in a Pinterest-worthy suburb, and juggling more than I ever let on.

On paper, it looked perfect. But I couldn’t admit what it felt like on the inside.

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WHAT I WAS CARRYING

Team deadlines. Family needs. Unread texts. Expectations.
All of it.

I never took anything off my plate. I just got better at hiding the weight. That experience reshaped everything about how I lead and how I help others lead, too.

Kris Licata, a woman sitting indoors, holding a mug, wearing a white turtleneck sweater, with a floral botanical art piece on the wall behind her.

THE PRIVATE STRUGGLE

I chased success so hard… doing all the things, all the time…until life broke me.

Not in a cute way. In a scary, this-can-never-happen-again kind of way. I hit a breaking point.

I couldn’t comprehend simple questions. I was in a fog. My heart raced at the thought of something minor. I couldn’t breathe but I still kept working.

Because if I wasn’t the reliable, strategic, high-functioning one… then who was I?

Here’s the truth… Ambition without balance will break you.

I once believed every minute not being productive was a minute wasted.

I tried to “fix” myself by doing more: more goals, more hustling, more overcommitting.

If I felt this way, others probably do too.

WHY I DO WHAT I DO NOW

That breakdown became my breakthrough.

I didn’t want to stop being ambitious. I just didn’t want it to cost me everything. So I created a space where humans like us can lead, grow, and get sh*t done without burning out to prove it.

“One of my professional highlights for the year was getting to know and learn from Kris.

Black and white photo of Kris Licata, woman sitting indoors, holding a mug, wearing a sweater, with plants and wall decorations behind her.

CHANGING THE NORM

When “Do More” is the Only Answer, I Call BS

Hustle culture glorifies busyness, guilt-trips you for resting, and acts like burnout is some weird thing to brag about (like you’re better than the next person).

I don’t buy it anymore.

Exhaustion does not equal success.

Success comes from clarity, boundaries, and systems that help you move forward.

PRINCIPLES THAT GUIDE MY WORK

I believe success should feel good, not just look good.

Ambition and Balance = Success

Success that costs your sanity isn’t success. The magic happens where drive meets wellness.


Feedback is a Gift

Growth only happens when we’re brave enough to talk about what’s working, and what’s not. It builds trust, alignment, and better decisions.


Humor Saves Us

Because leadership and life are too important (and too hard) to do without laughter.

Ready to make your business work beautifully.

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