FOUNDER COACHING

Make better decisions, faster.

Designed for leaders building the foundation of their business, where clarity, focus, and confident decisions matter more than delegation.

Book a Discovery Call→

You’re not the problem.

You’re just running a business that’s growing faster than its structure.

You are juggling ideas, priorities, and decisions every day.
You are building as you go, adjusting plans on the fly, and solving problems as they show up.

You are the visionary, the operator, and the decision-maker.
And lately, that weight is making it harder to think clearly and move forward with confidence.

The truth is that most “business systems” weren’t built for visionaries like you.

You have tried the dashboards. You have tested the tools. You have documented a few processes, at least the important ones.

But things still slip through.

You don’t need another system. You need someone who knows how to connect strategy, leadership, and execution. And make it flow.

A simple black arrow pointing downward with a slight curve.

I see you. You’re still…

  • Making too many decisions every day

  • Getting pulled into details you shouldn't be touching

  • Drowning in ideas, but struggling to create momentum

  • Trying to build traction before the business is ready to scale

  • Feeling like the bottleneck and the glue

Black arrow pointing downward, curved at the top.
Kris Licata, A woman with shoulder-length brown hair, glasses, and a gray sweater, smiling and looking to her right.

That’s where I come in.

Founder Coaching is a hands-on partnership designed to help you think clearly, decide confidently, and move forward without losing your sanity.

This is not about managing a team. It is about building the foundation your business needs before it is ready to scale.

Things we might work on together:

  • Turning your ideas into a clear, doable plan

  • Deciding what matters now and what can wait

  • Creating simple structure that supports focus and momentum

  • Reducing decision fatigue and second-guessing

  • Building consistency without overcomplicating your business

Every engagement starts with a Clarity Call and is shaped around what your business needs right now.

Chat with Kris→

Built by someone who’s done this before… at scale.

I’m Kris! A strategic operator and former corporate VP and Chief-of-Staff to a Fortune 500 CMO. I have led teams through growth, complexity, and change. I have built systems, solved high-stakes problems, and coached leaders through moments that mattered.

But I also know that early-stage founders do not need enterprise complexity. They need clarity, focus, and decisions that move the business forward.

Founder Coaching brings that same strategic thinking into a simpler, more supportive container.

Clarity allowed me to execute at a much higher level I have a thriving business in no small part due to Kris’ support.”

~ Kristin B., Entrepreneur & Corporate Exec

Here’s How We Make it Happen

1

Book a Clarity Call

We get clear on where you are stuck, what decisions are weighing on you, and what matters most right now.

2

Build the Foundation

We create simple structure around priorities, decisions, and direction so you are no longer reacting to everything at once.

3

Lead with Confidence

You move forward with clarity, focus, and a trusted partner who helps you think through decisions before they become problems.

start here →

Not ready for a Fractional Chief of Staff?

If you’re still early-stage (solo, tiny team, or pre-hire), you’re in the right place! This is exactly why I offer founder coaching, which gives you structure, decision support, and accountability without the full Chief of Staff scope.

“When you work with Kris, you are working with someone who will help you uncover the tools for success and challenge you in a healthy and productive way.”

~ Victoria A.

See More Testimonials→

Still not sure if this is what you need?

No worries! Book a Clarity Call and we’ll uncover what the best path forward is for you.

book clarity call→