“I struggle to explain what I do.”

You open your mouth to explain your business and… instantly feel the other person’s eyes glaze over

You ramble. You list too many things. You downplay what you really do. And instead of feeling confident, you’re left second-guessing yourself.

Let’s unscatter this. You don’t have to keep fumbling through it. The problem isn’t you—it’s that no one ever handed you a clear, simple way to talk about your work.

Below, I’ve pulled together the best articles to help you:

  • cut the clutter,

  • get clear on who you serve,

  • and finally explain what you do in a way that clicks.

Because once you find the words, everything else in your business gets easier.


Not the struggle you’re feeling most right now? Explore other challenges in the Help Library→


If getting clear about what you do feels impossible, that’s just one piece of a bigger puzzle.

The Unscattered Business Method™ is my 12-step system that takes you from scattered and second-guessing → to clear, confident, and making steady progress.


Hi there! I’m Kris.

I’ve helped everyone from billion-dollar exec teams to solo entrepreneurs nail down their clarity. You don’t have to figure this out alone.

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What Is the Difference Between Purpose, Vision, and Mission? (And Why It Matters)