HI THERE! I’M KRIS.

I help brillant, scattered minds build clear businesses.

Even if you look like you’ve got it together (and feel like a mess behind the scenes).

Kris Licata, a smiling woman with shoulder-length light brown hair, wearing large tortoiseshell glasses and a gray sweater, is indoors with a blurred background including a leafy plant and a chalkboard.

MY SHORT STORY

I left the corporate world after nearly 20 years at one company. Rising from intern to VP and Chief of Staff, leading strategy, execution, and hundreds of humans along the way.

They called me a lifer.
But when I was offered a buy-out in 2023, I took it and reimagined what success could look like.

I had the title, the salary, the influence.
I’d hit every milestone I set.
But behind the scenes, I was beyond burned out.

That pause became my breakthrough.
I realized success isn’t money or status.
It’s joy, presence, and work that fits your life.

Now I help other high-achievers (such as coaches, consultants, and creatives…) build focused, sustainable businesses.

They’re experts in their craft.
But haven’t had to set the vision and build the plan.
That’s where I come in.

When I’m not whiteboarding someone’s next move, you can find me at a Little League baseball game or throwing back with my kids to 90s hip hop.

I write about four topics to help you unscatter your business.

Gain Clarity →

Define your business: your vision, your offers, and who you serve. Stop second-guessing and finally feel confident in your direction.

01

Take Action →

Turn ideas into simple, repeatable steps. Learn how to choose what matters now, set priorities, and actually follow through without overwhelm.

02

Build Momentum →

Create rhythms, systems, and habits that fit your life. Progress becomes consistent and you stop reinventing the wheel every week.

03

Anti-Hustle Living →

Protect your energy, set boundaries, and redefine success. Build a business that works without burning you out.

04

Black and white photo of Kris Licata, woman sitting indoors, holding a mug, wearing a sweater, with plants and wall decorations behind her.

CHANGING THE NORM

When “Do More” is the Only Answer, I Call BS

Hustle culture glorifies busyness, guilt-trips you for resting, and acts like burnout is some weird thing to brag about (like you’re better than the next person).

I don’t buy it anymore.

Exhaustion does not equal success.

Success comes from clarity, boundaries, and systems that help you move forward.

That’s what I teach. That’s what I live.

Illustration of a woman with long hair, smiling with sparkles around her face, with the word 'You' written below. Surrounding the woman are concentric circles made of small dots in a light beige color. Below, there are five lines of text in beige boxes with white lettering, reading: 'FAMILY + FRIENDS,' 'COMMUNITY,' 'THE WORLD,' 'FUTURE,' and 'GENERATIONS.'

Your well-being creates a ripple impacting your family, your community, and the world around you.

University of Hartford Master of Science in Organizational Psychology logo.
Maritime Masters Marketing Certified badge with a hexagonal shape and gold and black accents
A seal with a gold and brown color scheme, displaying the logo of AIGPE, certifying a yellow belt with the slogan 'Drive Success to Excellence,' surrounded by laurel branches.
Graphic highlighting over 15 years of leadership experience in building teams, leaders, and individual contributors.
OKR Certified logo with the phrase 'Measure What Matters'

“One of my professional highlights for the year was getting to know and learn from Kris.”

See More Kind Words→

I’ll help you make the leap to gain clarity.

Clarity to
say no to the noise.

Clarity to
say yes to what matters.

Clarity to
trust yourself more.

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Subscribe to begin.

Join a growing community of founders getting clarity tools + strategy that fits real life.